St. Christopher’s Place has gained a reputation in London as the destination for designer and independent retailers and restaurants. Located right next to London’s busiest shopping street (Oxford Street), it actually has a calm and almost village-like feel.
Our challenge was to create a new conceptual and visual seasonal campaign for the upcoming year. Given the new strategic pay-off line – Take It All In – and using highly impactful visuals elements related to each season, we crafted the key-visuals and put them up to test in different touch-points including out of home, retail, digital and social media platforms.
