Proximity London, a leading customer relationship marketing agency specializing in digital, sought to introduce its creative capabilities to McLaren—one of the most iconic automotive brands in the UK.
The brief was to design a credentials book that would serve as a compelling introduction to the agency, showcasing key projects, creative strengths, and strategic thinking in a format tailored for a high-profile, design-driven client.
A sleek, editorial-style book that balances bold visuals with clear storytelling—highlighting Proximity’s innovation and creative range, while aligning with McLaren’s precision and high-performance ethos. A refined, confident piece designed to open doors.
