project44, a supply chain visibility platform, experienced rapid growth when it expanded into Europe. But this growth along with historically US-focused marketing led to a disjointed brand image. To stand out, it needed to make some noise in an otherwise stuffy market (pun intended).
Our campaign focused on a single word – stuff. In the world of supply chain visibility, stuff is what it’s all about – seeing it, moving it and managing it. We created a 90-second animated film, educating audiences about project44 in a way that everyone can understand.
