¿QUE TAL? MY NAME IS PEPO LOPEZ
Creative, design & art director
from Madrid, now based in London, where I’ve been lucky enough to spend the past 13 years turning ideas into meaningful design experiences.
For me, creativity has never just been about that “aha” moment — it’s about the full journey: shaping a spark of inspiration into something bold, thoughtful, and beautifully executed. I’ve worked across the whole spectrum, from concept and storytelling, to design, production, and direction. I love guiding the bigger vision, but I also stay close to the craft, making sure the heart of an idea is always respected and elevated.
My approach is a balance of instinct and precision: I push boundaries, but I never lose sight of the details or the purpose behind the work. Most importantly, I believe creativity thrives in collaboration. The best ideas come to life when different talents and perspectives come together — that’s the space where I feel most at home.
I’d be excited to bring my Spanish flair, leadership, and design energy to your team, and I’d love the chance to chat about how my experience and approach could help make a real impact.