The branding project for American Express’s Travel Business Consulting division redefines business travel by focusing on more than just logistics. It emphasizes a holistic approach that aligns travel strategies with company-wide objectives, addressing key factors like budget, compliance, traveler wellbeing, and sustainability. By leveraging global data, it offers flexible decision-making, better rates, enhanced reporting, and improved traveler experiences.
Thorugh an innovative and consumer friendly visual identity we positioned American Express as a strategic partner in transforming business travel into a competitive advantage, by helping companies build relationships, grow their business, and engage employees, going beyond traditional travel management to unlock new opportunities.
