Blending a seamless technology ecosystem with expert consultancy, FARFETCH Platform Solutions (FPS) helps luxury brands innovate and advance globally. FPS solutions are designed to elevate consumer experiences, drive growth, and optimize end-to-end infrastructure to craft the future of luxury commerce.
The challenge was to transform their brand identity and perception to project an image with a finer balance between the innovative and deeply technical roots of the Saas visual language and the world of luxury retail.
Our answer was to reposition the brand with a more approachable, diverse, relationship-focus personality and bolder, noticiable and yet elegant visual identity.
