Milwaukee is an industry-leading manufacturer of power tools, accessories, and hand tools for professional trades. Crack The Vault is one of their high-impact promotional contests, offering trade professionals the chance to win major prizes such as £1,000 worth of tools. The campaign typically runs across social media, digital platforms, and in-store activations to drive excitement and brand engagement.
The core challenge was to design a visual concept and campaign message that not only captured immediate attention but also conveyed the value of the promotion. It needed to embody the energy, strength, and boldness that define Milwaukee’s brand while staying relevant to a professional trade audience.
The result was a striking set of key visuals that became the foundation of the campaign. These visuals drove consistency across digital and social media assets, website takeovers, in-store displays, and out-of-home print collateral. The creative approach emphasized high energy, bold visuals, and a sense of urgency—reinforcing Milwaukee’s reputation for power, performance, and innovation while making the promotion feel both exciting and rewarding.
