To celebrate the new Seat Leon being awarded Car of the Year, Seat wanted to engage its customers with a CRM piece that not only announced the win but also turned the achievement into a reason to connect and reward their clients. The task was to craft an irresistible offer that would spark attention and drive action.
Solution
We designed a marketing email that was impossible to ignore. With bold illustrations and clear, impactful messaging, the piece was created to stop recipients in their tracks. The visual storytelling highlighted Seat’s triumph while seamlessly integrating the celebratory offer, ensuring both emotion and value were delivered in a single experience.
Results
The campaign generated a strong response, reinforcing Seat’s brand pride and driving customer engagement around the award-winning Seat Leon. The combination of striking creative and direct, benefit-led messaging transformed the recognition into a shared celebration with customers.
