The launch of a new range of corded heavy machinery for DeWALT needed a bold, user-centric concept that demonstrated the full scope of the tools’ capabilities — going beyond product specs to highlight user experience, power, and versatility.
The goal became to create a concept and a visually impactful and interactive campaign that reinforces DeWALT’s brand identity while highlighting benefits of the new corded range: Comfort + Safety + Versatility + Power = A New Dimension in Performance
This formula came to life in a striking abstract and dynamic composition, mixing materials, accessories, and real-world applications.
