Umbro has always been part of football’s DNA, but the challenge was to remind the world that it’s not just a brand of the past—it’s a brand built for the game today. We set out to transform perception, shifting Umbro from being seen as nostalgic heritage to being embraced as a high-performance, football-first brand that still carries the soul of the sport.
Out of that ambition came “Take it on Together”—a rallying cry rooted in the spirit of unity, equality, and collective passion. Football is more than 90 minutes on the pitch; it’s a movement that brings people together across generations, communities, and cultures. We turned this belief into a bold symbol, a contemporary design language, and a visual identity system that gave Umbro’s legacy a fresh heartbeat.
The result was a campaign that felt powerful, human, and unmistakably Umbro. From grassroots teams to professional players, the message resonated: Umbro stands for the game, for performance, and for the people who live it. Take it on Together became more than a campaign—it became a statement about what football, and Umbro, truly stand for.
